Our Experiences
Marketing Research Services
BRANDING AND POSITIONING
Perception Study
Finance
- Corporate image and identity study for a stock exchange, addressing changes in local and international capital markets.
- Study to gauge consumer perception of a local bank to find a competitive edge in a crowded banking industry.
- Tracking a financial institution’s target market perception to enhance its market share in SME financial support.
- Positioning and image study for a new Takaful player to strategize future communication.
- Promotional campaign study for a Takaful player targeting youth, focusing on their attitudes towards financial products.
- Bi-annual review of an insurance brand’s positioning against competitors to track brand performance.
- Brand image and customer perception review for a financial institution to create a more attractive image.
Government
- Corporate Image study for a Government Agency to enhance its image and attract more customers by understanding target market perception and tracking perception over time.
Government
- Comprehensive public sentiment study on a 20-year infrastructure development project, serving as a baseline for a 10-year communication and education strategy.
- Perception audit of a new government transportation initiative to address public concerns through effective communication.
NGO
- Assessment of social enterprises for a youth organization to attract and nurture youth in social entrepreneurship.
Public Opinion
Brand Audit
Finance
- Annual brand audit of a financial institution to track positioning and marketing communication effectiveness, helping improve marketing, communication, and branding strategies.
- Comprehensive brand audit for a Takaful company’s rebranding exercise, assessing internal and external stakeholder views and company culture to craft all-encompassing strategies.
Government
- Corporate Image study for a Government Agency to enhance its image and attract more customers by understanding target market perception and tracking perception over time.
Marketing Research Services
MARKETING STRATEGY AND PLANNING
NGO
- Comprehensive segmentation of Malaysian youth for an NGO, focusing on demographics, psychographics, and purchasing behavior to develop strategies that enrich youth lives.
Local Shopping Malls
- Shopper segmentation for shopping malls, identifying segments beyond demographics and assisting in developing marketing strategies to attract more visitors.
Market Segmentation
Competitive Analysis
Local Private University
- Comprehensive study on Malaysia’s tertiary education industry, focusing on online distance learning and competitiveness, helping revise business models for sustainability.
Telecommunications
- Evaluating consumer usage and behavior towards telecommunication services to improve service.
- Evaluating user behavior and perception towards a telecommunication product, measuring value chain effectiveness to increase efficiency.
Information Technology
- Evaluation of a software company’s product usage and future needs.
FMCG
- Evaluating consumer behavior for personal care products and market feasibility for a multinational company.
- Annual surveys tracking consumer behavior for household products, aiding a multinational company’s yearly business and marketing plan.
- Study on the lifestyle of young Malaysian females for developing personal care products for the local market.
Automotive
- Understanding local car users’ behavior and attitudes towards different car makes and servicing.
- Study on Malaysian motorists’ behavior towards cars and accessories for new product development.
- Car clinics evaluating market interest in different car models.
- Understanding dynamics of passenger car drivers and purchasers in Malaysia.
Retail
- Monthly surveys for a premier shopping mall in Klang Valley to understand customer shopping habits and improve offerings.
- Customer and Market Dynamics studies for a shopping mall to evaluate the need for repositioning.
Tourism
- Evaluation of Muslim tourists’ behavior and preferences, identifying trends for Malaysian tourists visiting Northern Asia.
Consumer Awareness, Usage, Behavior, and Attitude Study
Market Needs Analysis
Retail
- Evaluation of Malaysian shoppers’ behavior for shopping malls in Klang Valley, aiding in yearly business and marketing plans.
- Evaluation of shopper behavior for future development of malls in Klang Valley.
- Survey on shopper needs for selecting shopping destinations, assisting in retail outlet placement in new malls.
- Surveys for new shopping malls in KL to determine retail mix and mall concepts for target markets.
Telecommunications
- Pre & Post testing of ad campaigns for a major telecommunications company to produce effective long-term advertising.
Automotive
- Evaluation of a local car brand’s communication strategy to attract more customers.
Government
- Annual evaluation of a Government Agency’s communication materials effectiveness in social media to plan marketing tactics.
- Evaluation of a Government Agency’s communication effectiveness, leading to strategizing better promotion of services.
- Comprehensive study on stakeholder expectations in the medical tourism sector to enhance Malaysia’s Medical Travel Industry communication and engagement strategies.
Communication Development and Evaluation